DRESS LOUD UK · EST 2026 · DESK 02
Gate · WB GROUP Doc Ref · DL/WB/2026 Updated 06 May

WeekenderBrands Ltdparent company.

A small UK-incorporated retail group focused on themed-event apparel. Reading-headquartered, independently operated, no high-street chain or licensed-event affiliation. Two stores under one roof — both shipping from the UK.

Company Information WB · LTD · 2024
Legal name
Weekender Brands Limited

Trading as Dress Loud · Dressed For It

Company No.
15832914

Registered England & Wales · 2024

Registered office
5 Tree Close
Tilehurst
Reading, RG30 4TG
United Kingdom

Companies House records · publicly searchable

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Group structure

WB · LTD · 01Who runs what
Brief · the corporate bit Weekender Brands Limited is a UK private limited company, incorporated 2024, headquartered in Reading, Berkshire. We are the parent and merchant-of-record for both stores below. No external investors, no franchise, no chain — just a small team that runs the brands directly.
  • Legal nameWeekender Brands Limited
  • Company number15832914 · England & Wales
  • Registered office5 Tree Close, Tilehurst, Reading, RG30 4TG
  • Incorporated2024
  • Trading statusActive · UK retail · two-brand consumer group
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Our brands

WB · BRANDS · 02Two stores · same parent
Brief · what we sell where Two distinct consumer-facing brands, both fully owned by Weekender Brands Ltd. Built around themed-event apparel — but split by geography because shipping & supply chains are different sides of the Atlantic.
  • Dress LoudUK · since 2026 · personalised tees, fancy dress, squad kit for Butlin's Big Weekenders, hen and stag dos, festivals, themed nights — dressloud.co.uk
  • Dressed For ItUS · themed-event apparel: World Cup 2026 fan kit, Pride, Halloween, holiday gatherings — dressedforit.com
  • Same parentBoth ship from their respective countries · both backed by the same UK Ltd · same product standards · same returns/refund handling
  • Different supplyDress Loud uses UK suppliers (Smiffys, UK print partners) · Dressed For It uses US-localised supply for speed and customs simplicity
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Independent retailer

WB · LEGAL · 03Statement of independence
Brief · what we are not We need to be clear: Weekender Brands is an independent retailer. We have no licensing, partnership, ownership or operational tie to any holiday-park operator, venue, or event organiser referenced on our stores. Where we mention specific events, we do so descriptively — to help customers find the right outfit.
  • Not affiliated withButlin's · Bourne Leisure · Haven · Pontins · Parkdean Resorts · Center Parcs · or any holiday-park operator referenced on our stores
  • Not affiliated withAny specific event organiser, venue brand, or music festival referenced in product copy
  • TrademarksAll brand names, event names and trademarks belong to their respective owners · used descriptively only
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Authorised Smiffys partner

WB · SUPPLY · 04Direct relationship · no distributor
Brief · how the fancy dress gets here Dress Loud is an authorised Smiffys partner. The fancy dress costumes, wigs and accessories we sell are sourced direct from Smiffys under a direct partner relationship — not via a distributor, not third-hand, not parallel-imported. Personalised apparel is produced by our UK print-on-demand fulfilment partner.
  • Fancy dressDirect from Smiffys · authorised partner · genuine product · UK warehouse
  • Personalised apparelProduced by our UK print-on-demand fulfilment partner once you order
  • Merchant of recordWeekender Brands Ltd remains the merchant of record for every order · your contract is with us, not with our suppliers
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Talk to the group

WB · CONTACT · 05Press · trade · partners
Brief · which inbox to use Different enquiries, different routes — we read every one. Customer orders go to the standard hello@ inbox; group / press / partner enquiries below have dedicated routes for faster triage.
Email hello@dressloud.co.uk
Desk 02 · Open Mon–Fri 09:00–17:00

Looking for a
specific brand?

Both stores below run on the same standards — but with different stock and shipping focus. Pick the one that matches your event.

Go to Dress Loud (UK)
© Weekender Brands Ltd · Co. No. 15832914 · England & Wales Doc · WB / GROUP / 2026 · Rev 06.05 Two brands · one parent.