Gate · PARTNER 08Doc Ref · DL/AFF/2026● Updated 06 May
AffiliateProgrammeget paid for the squad.
If you're heading to a Big Weekender, hen do, stag, festival, or themed event — and you've got an audience that'd love the kit — we want to work with you. Earn 10% commission on every order from your code or link. No minimum following, no fluff, just a clean cut of every sale. Sign up at our affiliate portal.
The Quick NumbersDL · AFF · DESK
Commission
10%
On every paid order from a new customer using your code or tracked link · paid monthly
Customer saves
10%
Your audience saves 10% with your unique code · the discount and your commission both apply
Cookie window
30 days
Click your link, buy within 30 days — the sale is yours · code attribution catches cross-device buyers
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How it pays
Brief · the mathsTwo ways your audience can buy and you still earn: a unique discount code (works regardless of where they came from) or your tracked affiliate link (cookie-based). They stack — same payout — so you can't accidentally lose a sale by promoting one and not the other.
- Commission10% of net sale on every order from a new customer using your code or link
- Repeat ordersWithin the 30-day cookie window also count · same rate
- Payout scheduleMonthly, Net-30 · May commission lands by end of June · UK bank transfer or PayPal
- No minimumNo threshold to withdraw · payouts go out regardless of total earned that month
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What you get
Brief · what lands in your inboxOnce accepted, you get an onboarding email with everything below within 5 working days. No gatekeeping, no application fee, no exclusivity demands.
- Personal codeUnique discount code (e.g.
SARAH10) · easy to share, easy to remember - Tracked linkPersonal affiliate URL · drops a 30-day cookie · shows up in your dashboard live
- Live dashboardClicks, orders, commission earned · real-time via UpPromote · login link in onboarding
- Free productEstablished creators (5k+ engaged followers, relevant niche) — separate from commission, by negotiation
- Direct lineReal person at Dress Loud · no chatbot, no ticket queue
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Who we look for
Brief · the fitUK-based creators going to (or talking about) themed events. Engaged audience over big-but-passive following. Disclose
#ad / #gifted / #affiliate per ASA rules — non-negotiable, but easy.- AudienceUK-based preferred (we ship UK only) · for US/themed-event audiences, our sister store Dressed For It has its own programme
- NicheAnyone covering Butlin's Big Weekenders, hen / stag, festivals, themed nights, fancy dress events, group outfits
- Size1k-10k engaged followers is great · we sign micro-influencers all the time · no rigid cap
- Disclosure
#ad/#gifted/#affiliateon every post per ASA + ASA CAP code rules · non-negotiable - Brand fitClean, brand-safe content · no hate speech, gambling, or anything our customers wouldn't want their gran to see
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FAQ
Brief · before you askFive questions we get every week. Anything else — email and we'll answer fast.
- How are sales tracked?Two ways simultaneously: a unique discount code your audience uses at checkout, and a personal link that drops a 30-day cookie. Goaffpro attributes both via cookie + order-level discount code. You see every sale in your dashboard within minutes.
- When do I get paid?Monthly, Net-30 · May commission lands by end of June · UK bank transfer or PayPal · no minimum threshold to withdraw
- Free product?5k+ engaged followers in a relevant niche qualifies · smaller accounts: start with commission, build a track record, we revisit gifting after a few sales
- Returns / chargebacks?Commission is on net sales (after returns / refunds) · if a customer returns within the 14-day window, the commission for that order reverses in the next payout · rare on personalised (which aren't returnable for change-of-mind)
- Can I work with other brands too?Yes, non-exclusive · don't promote competing personalised-tee brands in the same post as a Dress Loud code, and don't compare us unfavourably to other direct Smiffys authorised partners (we are one)
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Apply
Brief · how to applySign up at our affiliate portal — dressloud.goaffpro.com. Tell us about your audience and the events you cover. We review applications weekly. Approved partners get instant access to their dashboard, code, tracked link, and brand assets.
- Sign updressloud.goaffpro.com/create-account · 2-minute form, no application fee
- Tell usName · primary social handle (Instagram / TikTok / YouTube) · rough follower count · the events you cover · why you'd be a fit
- Already a partner?Login at dressloud.goaffpro.com/login for your live dashboard, payouts, code and link
- What you getApproval within 5 working days · instant dashboard access · brand assets & shoot brief on signup
Desk 08 · Open Mon–Fri 09:00–17:00
Not an
influencer?
If you're a retailer, party shop, or running a bulk event order, the trade desk is the route. If you're just buying for a squad of 5+, the auto-discount handles you.
Open the trade desk →
Mailing List · DL/SUBSCRIBE
Newsletter · Drop-in alerts
The weekly drop.
Every week, one email: what's on, what's selling, what's about to ship. Upcoming Big Weekenders, hen and stag dates we're seeing in orders, festival drops, group-discount pushes, restocks on the costumes that always sell out. One email, mid-week, no padding. Easy unsubscribe, GDPR-compliant.