Gate · COOKIES 09Doc Ref · WB/COOKIE/2026● Updated 07 May
CookiePolicyplain English.
Like every site, we use cookies. Some are essential (cart, login, checkout). Others help us understand what's working and target marketing. You're in control of the optional ones — manage your preferences any time via the cookie banner. We don't sell your data.
The Short VersionWB · COOKIE · TLDR
Essential
Always on
Cart, login, checkout, fraud prevention · the site can't function without these
Optional
Your call
Analytics + marketing cookies require your consent · banner appears on first visit
Change mind
Click "Manage
cookies" in the
footer · update
preferences any
time, free.
cookies" in the
footer · update
preferences any
time, free.
Withdrawal is as easy as opt-in · ICO and GDPR rights honoured
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Essential cookies
Brief · the unavoidable bitsThese cookies make the site usable: keeping items in your basket between pages, remembering you're logged in, processing checkout, fighting fraud. We don't ask for consent on these because the site doesn't work without them. They are not used for tracking or advertising.
- Cart & session
cart·secure_customer_sig·_secure_session_id· keeps your basket and login working - Checkout
_shopify_y·_orig_referrer· processes payment, attributes order to source - Security
_shopify_visit·_shopify_fs· fraud and bot prevention - LifespanMost expire on browser close · session-only · longest is 1 year for Shopify visit ID
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Analytics cookies
Brief · for our improvementAnalytics cookies let us see how many people visit, which pages work, where the friction is. Aggregate data only — we don't see "Sarah from Reading bought a tee", we see "12% of visitors clicked Add to Cart". Opt-in only. Reject and the site still works fine.
- Google Analytics 4
_ga·_ga_*· counts visits, sessions, conversions · 2-year lifespan - Shopify Analytics
_shopify_y·_shopify_s· same purpose, internal · 1-year lifespan - What we seeAnonymous, aggregated · pageviews, bounce rate, conversion rate · NOT individual customer behaviour
- Reject thisClick "Manage cookies" → reject analytics · the site still works exactly the same
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Marketing cookies
Brief · advertisingMarketing cookies let us (and our advertising partners) show you Dress Loud ads on other sites — Facebook, Instagram, Google, TikTok. They also track whether an ad you clicked led to a purchase, so we know what's working. Opt-in only.
- Meta Pixel
_fbp·fr· used for Facebook + Instagram ad targeting and conversion measurement - Google Ads
_gcl_au·NID· used for Google Ads targeting and conversion attribution - TikTok Pixel
_ttp· used for TikTok ad targeting and conversion measurement - Reject thisYou'll still see ads online, just not Dress Loud ones tailored to your visit · the site is unaffected
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Third-party partners
Brief · who else is on the pageWe use third-party services to handle payments, reviews, email, search, and analytics. Each sets its own cookies and is governed by its own privacy policy. The list below is current as of our last review — we update it when partners change.
- ShopifyHosting, checkout, fraud · essential · Shopify cookie policy
- Klarna / ClearpayBuy-now-pay-later payment options · essential when used at checkout · Klarna privacy
- Judge.meProduct reviews · functional · Judge.me privacy
- OmnisendEmail and SMS marketing · marketing cookies · Omnisend privacy
- Google / Meta / TikTokAnalytics + ad targeting · marketing cookies · per their public policies
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Your rights
Brief · what you can doUnder UK GDPR and the Privacy and Electronic Communications Regulations (PECR) you have the right to control which non-essential cookies we set. You can change your preferences at any time, and you can complain to the ICO if you think we've messed up.
- Manage preferencesClick "Manage cookies" in the footer or clear cookies in your browser to re-trigger the banner
- Withdraw consentSame place · withdrawing is as easy as giving consent · changes take effect immediately on next pageview
- Browser-levelYou can also block cookies entirely in your browser settings · this may break parts of the site (cart, login)
- ICO complaintIf you think we're not handling cookies correctly, you can complain free to the Information Commissioner's Office at ico.org.uk/make-a-complaint
Desk 09 · Updated 07 May 2026
Got a cookie
question?
If anything here is unclear, or if you want to ask about a specific cookie, email the team. We'll explain what it does and how to opt out.
Email about cookies →
Mailing List · DL/SUBSCRIBE
Newsletter · Drop-in alerts
The weekly drop.
Every week, one email: what's on, what's selling, what's about to ship. Upcoming Big Weekenders, hen and stag dates we're seeing in orders, festival drops, group-discount pushes, restocks on the costumes that always sell out. One email, mid-week, no padding. Easy unsubscribe, GDPR-compliant.